Started for two boys and a BMX track. Built into a promotions juggernaut.

My professional career started in 1999 on the mechanical side — 2D/3D drafter, mechanical designer, mechanical engineer. Almost two decades of that work taught me precision, tolerances, and how to make files that manufacturers actually love working from. In 2017 I pivoted into sales and account management roles across specialty manufacturing, spending years learning what customers actually want out of a vendor: real answers, real timelines, and zero games.

In 2013, when my boys started racing BMX, I picked up Photoshop by watching a concept designer over his shoulder. Illustrator came next — and it clicked immediately. Similar brain wiring to mechanical design, but way more fun. I paid for Adobe Creative Suite for a full decade before I ever charged a client a dollar. I designed jerseys for manufacturers in exchange for team discounts. I built marketing and event flyers for BMX tracks across Minnesota for free, in exchange for a reserved pit area for the team I managed, Black Widow BMX. I sat on the board of the non-profit Crow River BMX (formerly STMA BMX) for ten years.

Last fall I walked away from corporate America for good and went full-time with Dayco. The mission is simple: use everything I built in 26 years of drafting, engineering, and B2B sales to deliver promo products the right way — no price gouging, no nickel-and-diming families who are just trying to support their kid's dream in an already expensive sport.